Liz Lipton-McCombie

Liz Lipton-McCombie, a great friend and fellow UC San Diego Alumni, recently spoke at Sustainable Business - The Event in Birmingham, UK. Liz is the Corporate Responsibility Manager at WHSmith and discusses how the organization uses sustainability and corporate responsibility practices to support their brand reputation and further enhance customer loyalty. She then details several success stories from WHSmith, highlighting the ways the team has chosen to support their employees, customers, and local communities through environmental management and employee recognition.

"By supporting the efforts of our staff, we have found that staff moral has increased and the connection to WHSmith has improved. People feel they are working for a good company that responds to the activities they are getting involved in outside of working hours. Additionally, the reputational benefit has been wonderful in that we've had the opportunity as a large national organization to be able to highlight the fact that we are getting involved in local activities, local communities and that really is where the heart of WHSmith support comes from. This in turn has supported our brand and has really helped us keep a healthy customer base and especially in these tough economic times, that is incredibly important. I think this is a simple, good example of how doing a good thing can also support good business." --Liz Lipton-McCombie

Contact Design PLow today and highlight your organization's green side. Specializing in online reputation management and green web design, our team can build a campaign to help your business grow.

So very proud of this woman, be sure to check out the video below.